One major advantage of digital business cards is the ability to track and analyze your networking efforts.
What You Can Track
- Views: How many people have viewed your card
- Shares: How often your card is shared with others
- Contact Saves: How many people saved your information
- Geographic Data: Where your connections are located
- Time Patterns: When people view your card most
Using Analytics to Improve
Analytics help you understand which networking events are most effective, what information people find most valuable, and how to optimize your card for better results.
Key Metrics to Watch
- Conversion Rate: Views to contact saves
- Engagement: Time spent viewing your card
- Growth: Month-over-month connection increases
Use this data to refine your networking strategy, improve your card content, and focus on the most productive networking activities.
Unlike paper cards where you have no idea if they're even looked at, digital cards provide valuable insights into your networking effectiveness.
