Personal Brand 2.0: How to Create an Effective Digital Profile

Personal Brand 2.0: How to Create an Effective Digital Profile

TL;DR

Your business card is the face of your brand. Learn how to make your digital profile work for you and create lasting professional connections.

  1. Your business card is the face of your brand.
  2. Learn how to make your digital profile work for you and create lasting professional connections.

In the digital realm, you have far more opportunities for self-presentation than on a 90x50mm piece of cardboard.

What to Include in Your Digital Profile

  • Professional High-Quality Photo: A good headshot creates trust and professionalism.
  • Links to All Relevant Social Media and Messaging Platforms: Make it easy for people to connect with you on their preferred platform.
  • Brief Bio and Positioning: Clearly communicate who you are and what you do.
  • Portfolio or Case Study Links: Show your work and achievements.
  • Contact Information: Multiple ways to reach you (email, phone, messaging apps).

Best Practices

A well-designed profile increases conversion from initial contact to partnership. Keep your information up-to-date, use consistent branding across platforms, and make it easy for people to take action.

Remember: Your digital business card is often the first impression you make. Make it count.

Further reading: vCard (RFC 6350) · NFC (Wikipedia)

Quick FAQ

What is a digital business card?

A digital business card is a shareable profile with your contact details that can be saved to a phone without manual typing.

How do people save my contact?

They open your page (often via a QR code) and save your details to their address book.

Where can I learn more about qnnctr?

Start at qnnctr.app and see the blog index at /feed.